I began the Devbee website back in March as a way to help others by way of documenting what I have learned about Drupal and also to drum up a little bit of business for myself. The content of this site is extremely targeted, and I don't ever expect to see more than a few hundred visits a day. This definitely does not reflect the expectations, or at least hopes, of most website owners. It's typically all about bringing in as many visitors as possible to generate money through advertising or purchases. Sites interested in bringing in large numbers of visitors typically do this by spending a lot of time focusing on "search engine optimization" (SEO). Absolutely nothing can drive traffic to a site like a top placement in the search results on one of the major search engines.
Back in the day (way back during the last millennium), all one needed to do was have a simple HTML page containing relevant words or phrases and he was fairly likely to make a decent showing in results pages. In fact, this is exactly how I shifted from studying literature to building websites. I built my first homepage (don't laugh!) for fun. It was found by an employer, and I got a cool job at a major search engine. Today, it is not so simple.
Fortunately for us, as Drupal users, we have a secret weapon, Drupal itself. Drupal SEO does not require any witchcraft or elaborate HTML trickery. It's simple, and in this article, I'm going to explain how I get consistent premium search placement with very little effort.